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Marketing & Growth

Email, paid media, analytics, conversion, content strategy and audience growth.

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Stories & videos

13 Mode items currently match this category.

Video · Dara Denney

Dara Denney’s Creative Strategy Framework Starts Before the Ads Do

Dara Denney’s paid-social lesson is simple: if you start with competitor ads, you are already reacting. Her process uses reputation analysis, review mining, AI-assisted personas, and roadmap planning to find strategic gaps that formats alone will not reveal.

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Mode Story

Meta’s Creator Assistant Shows Where Platform Coaching Is Headed

Facebook’s Creator Assistant turns a creator’s own performance signals into recommendations inside the dashboard. The more interesting shift is that platforms are starting to coach creators using the same data they already collect.

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Mode Story

MailerLite Is Quietly Becoming More of a Creator Operating System

Recent MailerLite updates add richer email editing, more flexible automations, direct ChatGPT discovery, bookings, digital products, and AI-connected workflows. The pattern is bigger than any single feature.

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Mode Story

HubSpot’s Agent Hub Is Turning AI Agents Into a Managed Marketing Stack

HubSpot’s Agent Hub and Agent Builder bring AI agents into one shared management layer, while Agent CLI pushes the same idea into more technical workflows.

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Mode Story

Hostinger Reach’s Public API Makes Its Email Tool More Useful for Automation

Hostinger Reach now exposes more than 30 public API endpoints and supports subdomain sending, pushing the email product closer to automation platforms and custom creator workflows.

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Mode Story

Google Ads and Analytics Are Getting More Agentic: What Marketers Should Test First

Google is adding AI summaries, prompt-built reports, benchmarks, and agentic assistance across Ads and Analytics. The practical value will depend on whether the tools shorten analysis without hiding the underlying decisions.

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Mode Story

GetResponse Is Making Ecommerce Email More Behavioral and Less Manual

Recent GetResponse updates add product recommendations based on what shoppers viewed and deeper automation options around segments. The direction is toward behavior-driven email without requiring custom logic for every message.

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Mode Story

Facebook Is Rewarding Original Creators More Aggressively—And Making the Copycat Penalty Clearer

Meta says Facebook is increasing reach and monetization for original creators while deprioritizing unoriginal content and copycat behavior. For creators, originality is becoming an explicit distribution strategy.

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Mode Story

beehiiv’s Send API and Click Triggers Make Newsletter Automation Much More Event-Driven

beehiiv’s August update expands the Send API to Max plans and adds click-triggered automations, making newsletter workflows more responsive to real subscriber behavior.

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Mode Story

Webflow AEO Turns AI Visibility Into a Measurable Marketing Workflow

Webflow AEO combines AI-answer visibility, bot activity, referral analytics and agent recommendations into one measurable optimization loop.

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Video · Dara Denney

What Dara Denney’s 51-Format Meta Ad Ranking Says About Where Creative Budgets Should Go

Dara Denney’s tier list is less a popularity contest than a budget map. The strongest formats tend to combine clear persona fit, believable human proof, and a reason to keep testing beyond the first win.

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Video · Dara Denney

How to Build Better Meta Ads Without Copying Competitors

Dara Denney argues that stronger Meta ads usually come from two places: the patterns already hiding in your account, and the organic content signals that reveal fresh angles when data is limited.

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Video · Jay Clouse / Creator Science

How Kallaway Uses Data to Pick Better Video Topics Without Becoming a Copycat

Jay Clouse’s conversation with Kallaway turns a viral-content demo into a usable playbook: narrow the audience, track trust instead of vanity, and use research tools to find better topics before you record.

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